Data-Driven Approach to Your Cloud Migration Journey
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The long sought-after objective for analytical environments is to make all data useful for analytics available to all people who need it. While life was simpler when we had a single, on-premises source of data for analytics (the enterprise data warehouse or EDW), it was also frustrating in terms of the latency inherent in getting data into the warehouse and prepared for analytics. 

Fast-forward to today where analytical data can be stored in multiple databases using various deployment methods (e.g., cloud, on-premises, or hybrid environments). The cloud option, in

particular, has become an appealing one for data storage and analysis because of its many promised benefits like cost savings, performance, elastic storage, and so on.

To help determine if this paper is right for you, here are three assumptions we made about you, the reader.

1. You and your company have made the commitment to become a data-driven organization,

2. You and your company have decided or are already on a cloud migration journey, and

3. Your company has been affected by the COVID-19 pandemic and economic downturn.

The goal of a journey to the cloud is to make things simpler for the ultimate users of analytical data. However, making things simpler for our business communities generally means making things more complex on the IT backend. That is, there will be more complexity in the technical

infrastructure and more difficulty for the people supporting that infrastructure. It is important to remember, though, that this is a journey comprised of multiple initiatives, not a single project.

This blog is a thought-leadership piece to help companies with their journeys to the cloud and advise those responsible for these migrations.

We’ll discuss three strategies that all organizations must develop to understand how their data and cloud deployments will help the business reach its objectives. We then continue with a section on avoiding the pitfalls of this journey: by analyzing the impact of moving data to the cloud; by reducing costs; by understanding what data should or should not be moved (usage analysis); by implementing an active data catalog to improve the access and understanding of critical analytical assets; and by ensuring that business users are provided with a single view of the data, regardless of where it resides.

Three Strategies for Data-driven Organizations

Becoming a data-driven organization is not simple – it takes significant time, effort, and resources. However, becoming data-driven in your decision-making processes is immensely beneficial to the entire organization, especially in these uncertain times. Sound decision-making

is the key to survival for most enterprises. To ensure a successful data-driven transition, these three strategies should be first on your list of program activities.

• Business Strategy

COVID-19 and its impact on global economic conditions have affected many organizations and individuals greatly. Returning to “normal” will not happen for quite a while. This new reality means that most organizations’ goals, objectives, and strategies have been completely upended and must be reconsidered. A good place to begin your organization’s data-driven initiative today is to review and reformulate the business strategy for its data usage. 

Let’s start with a fundamental point. The business must understand that data is an asset or something of great value to the organization, especially in its quest to become data-driven. In

creating a new business strategy, consider data utilization in the context of business activities, new goals and updated objectives. 

For example, how will the organization use its data to further its business strategies in today’s environment? Changes to all aspects of the business should be considered: entering new markets, producing new products, attracting new customers as well as retaining existing customers, and so on. The new Business Strategy will drive the Data Strategy.

• Data Strategy

Once the current Business Strategy is understood, you can turn your attention to how data and decision-making capabilities will support these strategies. A

Data Strategy document must be able to answer all sorts of questions, including those resulting from the environmental changes to your organization. Here is a list of some important questions to address:

  • What data is needed for decision-making? 
  • Where is it located?
  • How is it being used today and/or how will it be used in the near future?
  • How frequently is it used?
  • What data, reports, analytics are not being used (and can potentially be “retired”)?
  • Who uses the data?
  • What data is sensitive and how secure is it?
  • What are the privacy policies that impact its usage and how will the company enforce these policies?
  • What compliance and regulatory restrictions are on the data and its usage?
  • How are compliance and regulatory rules supported?

You must understand what data you have, how it is being used today, and how it will be used in the future before you can move forward with cloud migrations and technological decisions. The Data Strategy will then drive the Cloud Strategy.

Cloud Strategy

It is important to note that the Cloud Strategy is the last strategy to be created. After all, cloud deployments support data-driven initiatives, which, in turn, ensure the

Business Strategy is achieved. Migrating some or all of your analytical data to the cloud is a significant activity, however. The process is much more than a simple fork-lift of on-premises

data to a cloud-based platform. As such, it is the perfect opportunity to reassess the current Data Strategy and build/improve upon it. 

Start with the data storage designs – 

  • What can be moved and what must stay where it currently resides? 
  • What analytical capabilities are in use now and what new ones will be needed for the future? 
  • What technology is appropriate to support all business users and all forms of analyses?

It is the time to create an environment that ensures that, regardless of location, all data is made accessible to all users for all analyses. It is also important to note that many companies choose to keep some applications on-premises. Therefore, when creating the Cloud Strategy, you should determine how the business community will access different data and applications, as well as how the IT implementation teams will support a hybrid environment.

Avoid the Potholes in Migrating to the Cloud

As mentioned, migrating to a cloud environment is more than simply moving your data from on-premises to a cloud-based platform. If that is all you do, you have missed a great opportunity to improve your data management environment. Likewise, there is a high likelihood that the migration will disrupt or destroy processes, activities, or analyses that worked on-premises, which you need to prepare for and address.

There are at least four key activities that should be performed to improve the overall environment and, thereby make the migration easier and more efficacious. 

  1. Determine the technological impact of moving data to the cloud.
  2. Determine the business community’s usage analytics.
  3. Use a data catalog to keep data accessible and accurate. 
  4. Provide a single view of the data


A data-driven organization must rely on a solid foundation of data, analytical assets, and the technologies to support these. Add to this the need to migrate to a lower cost, more flexible, and modern cloud platform. To simplify this migration process, you must develop three strategies based on where your organization finds itself in today’s business and environmental milieu. 

These strategies start with the Business Strategy. The organization must understand where it is in today’s economic environment and where it needs to go in the near-term. The business strategy guides all other strategies, including the Data and Cloud Strategies. 

The Data Strategy is next for the migration to the cloud. Understanding the organization’s analytical data needs is key to satisfying the businesspeople who use that data to make informed and timely decisions. 

Finally, the Cloud Strategy is formed based on the first two strategies. What goes into the cloud, how to satisfy the need to access all data, regardless of where it resides, and to support any and all technologies that use that data is an important consideration in choosing the best cloud platform for analytics. 

A cloud migration starts with four activities that help to ensure a successful implementation. These include determining the technological impact of moving data to the cloud, determining the business community’s usage analytics, using active data cataloging techniques to keep data accessible and accurate, and providing a single view of the data. A data catalog can gather this information with these key features – log processing, ingestion of metadata, machine learning capabilities, and a behavioral analysis engine.

With these strategies and four activities in hand, the migration to a cloud platform guarantees a simpler, easier environment for usage by business people and maintenance by the technical implementers responsible for it.

In our one of the episode of KnolBytes, we got into a conversation with Ram Indukuri, President at Knoldus about the same and he talks about how apart from cost savings, businesses are eager to transform their legacy architectures to cloud-native ones.

If you are kickstarting your Cloud First journey, Knoldus can help devise the best migration strategy and implement it with zero downtime and minimum effort.

Written by 

Ruchika Dubey is a Marketing Manager having experience of more than 6 years. She always wants to flex her creative muscles while solving real-time business challenges. She is engrossed in delivering business value by generating marketing & promotional ideas. On a personal front, she is a shopaholic and likes to travel and explore different cultures.