How advanced is data analytics transforming the retail industry?

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Traditional brick-and-mortar retailers have been radically overhauled by data analytics, which has swept the industry off its feet. To assess consumer needs, enhance supply chain administration, and boost profit; it has introduced a new perspective. Additionally, it aims to optimize revenues by maximizing brand strategy, discount coupons, and ensuring that excess inventory loss is kept to a bare minimum. 

Furthermore, data analytics aids in evaluating and comprehending each store’s sales trends and identifying its consumer’s purchase behavior. Businesses will be able to fill their stores with favorite products and promote goods and services thanks to this pattern recognition. Businesses can also retain clients by offering them incentives or promos. 

Nowadays, a lot of businesses provide membership plans wherein a customer’s transactions are all connected to a single profile, whether they were made in-store or online. This helps companies to understand each consumer and effectively address sales thoroughly.

Data analytics use transforming the retail industry

The modern accelerator that has propelled business leaders to their advantageous position is data analytics. The retail analytics market is anticipated to grow at a CAGR of 19.1% from 2020 to 2027, reaching USD 23.8 billion

Now, one thing is for certain – data analytics use in the retail industry has a promising future. Additionally, there is a significant role in data analytics in the retail industry.

Data Acquisition

In the retail sector, rewards cards are among the most common methods for collecting big data. Financial transactions, network connections, customer log-ins, and other techniques are now used to acquire it. As more information is collected, retail companies can utilize actionable insight to analyze the past influx and outflow of consumer expenditure to anticipate potential purchases and provide customized suggestions.

Spending forecasting

Based on your previous searches and transactions, companies like Amazon make recommendations for you based on customer information. Their recommendation algorithm examines more than 150 million profiles and generates 35% of their sales. The online firm has made significant revenues as a result of this.

Tailoring the consumer experience

In the retail industry, data science and advanced analytics offer a chance to enhance customer connections. Companies like Walmart analyze transaction records to keep their customers pleased. 

Forecasting Demand in retail

To predict future trends in the retail industry, a number of algorithms are increasingly using data analytics, social media usage, and web browsing habits. The environment might be one of the most fascinating sample points for sales forecasting. Using the Weather Report, companies like Pantene altered their product recommendations for customers by taking climatic changes into account. Retailers use retail estimations and commercial projections to spend their resources efficiently during the several seasons of the year.

Customer experiences

A consumer’s trajectory is not constant. The cycle spanning channels from research to purchasing was crisscrossed. Big data deployment is the only approach to comprehending customer experience and improving user experience. Retailers, who use analytics solutions can get responses to inquiries like: Where do shoppers look for product pages? What would be the best strategies to approach them and encourage them to buy? Where exactly do you miss them?

How can Knoldus help your retail business with data science and analytics solutions?

Retailers are always looking for opportunities to gain an advantage over their rivals, including more effective and efficient customer experiences, improved methods of contacting consumers, and opportunities to predict customer needs. 

At Knoldus, we believe collaborative efforts will go a long way in managing and responding to the crisis. We recommend you better serve your customers by enhancing the support of digital solutions & prepare for the next normal. Our digital transformation solutions include technologies like Reactive microservices, Fast Data, Artificial Intelligence, Real-time Data Analytics at scale, and more.

We are also helping our customers in these tough times with Pre-assessments of their current IT infrastructure. If you’re looking for similar solutions to determine gaps to automate your operations, reach out to us. Get in touch with us to schedule a call with our expert, or drop us a line at

Also published on Medium.

Written by 

Diksha Yadav, Marketing executive having 1-year experience. She likes to explore new places and like to do photography.