Our retail strategies are being shaped by a new generation of customers, who think and shop in a significantly different way, where technology is a differentiator, not a constraint. Modern retailers must be nimble, engaging and relevant to the changing needs and wants of tomorrow’s customers; at both a functional and emotional level. This evolution can be seen now in the following shifts; from physical to digital, from owning to sharing, from shopping for products to buying tailored solutions.
Today we are seeing the dawn of new technologies that promise new ways to delight consumers: IoT, VR/AR, Robots, Machine Learning & AI, Blockchain - all underpinned by big data which is paving the way for a more intelligent customer interaction.
As customer journeys and value chains become digital and connected we see the emergence of ecosystems & multifaceted, global technology platforms that dramatically change the way that we shop, socialize, communicate, and source information. An important aspect of the success of these platforms is the way they use multi-party ecosystems.