Banking

Personalization is paramount when targeting new customers in the banking industry

Reading Time: 5 minutes Established financial institutions need to target the right people at the right time. But truly seizing the opportunity in this space will require hyper-personalization. Most banking customers don’t think much about the industry unless they’ve reached a crossroads where they need a particular service. That means few people are actively looking to switch banks or are particularly susceptible to traditional marketing tactics. If banking customers Continue Reading