Banking

Embrace Blockchain for Business Transformation

Reading Time: 10 minutes While some industries introduced Blockchain in their business model at a very initial level, some are still struggling with determining the role of the technology in their domain and in the types of funding that they can receive. Let’s take a walkthrough of industries that have been revolutionised by this technology and their impact received, followed by the type of industries most expected to answer Continue Reading

Personalization is paramount when targeting new customers in the banking industry

Reading Time: 5 minutes Established financial institutions need to target the right people at the right time. But truly seizing the opportunity in this space will require hyper-personalization. Most banking customers don’t think much about the industry unless they’ve reached a crossroads where they need a particular service. That means few people are actively looking to switch banks or are particularly susceptible to traditional marketing tactics. If banking customers Continue Reading