confidence

MachineX: Two parts of Association Rule Learning

Reading Time: 2 minutes In our previous blog, MachineX: Layman guide to Association Rule Learning, we discussed what Association rule learning is all about. And as you can already tell, with a large dataset, which almost every market has, finding association rules isn’t very easy. For these, purposes, we introduced measures of interestingness, which were support, confidence and lift. Support tells us how frequent an itemset is in a given dataset and confidence Continue Reading