Finding the Impact of a Tweet using Spark GraphX

Reading Time: 3 minutes Social Network Analysis (SNA), a process of investigating social structures using Networks and Graphs, has become a very hot topic nowadays. Using it, we can answer many questions like: How many connections an individual have ? What is the ability of an individual to influence a network? and so on… Which can be used for conducting marketing research studies, running ad campaigns, and finding out latest trends. Continue Reading